For those unacquainted, Hotel SEO is an abbreviation for hotel search engine optimization.  On site Hotel SEO is the process of optimizing the source code of a website to be as visible as possible to search engines and off site Hotel SEO is the process of creating relevant links to your website from other webpages that target specific keywords of interest to your business or brand.

When done properly this makes your website and brand relevant and attractive to the major search engines so it is found and indexed as quickly and effectively as possible.

Why Hotel SEO instead of pay per click?

When we begin talks with a new hotel we are often asked why we place more of an emphasis on organic SEO then on pay per click marketing campaigns such as Google Adwords? The answer is quite simple when you consider the high cost of entry into pay per click. While these campaigns can be very effective and they do have their place even for smaller boutique hotels, the long-term payoff from organic SEO campaigns is always a better return on investment.

For instance, a seasonal pay per click campaign might target 100 to 200 seasonal keywords for 30 days. Depending on the competitiveness of the chosen keywords, it might cost $5-$15 each time someone clicks on a pay per click ad. The average rate of return online is 10 to 12% for a well designed website. This means that out of 100 clicks we are likely to gain 10 reservations if everything goes well. Depending on the property type and average nightly rate, this could be a winning campaign or a losing campaign. The hidden cost of pay per click is the productivity time that is lost creating and managing the campaign or the money spent on a pay per click professional to manage it for you.

Why is Hotel SEO important?

Taking the previous example into consideration, for a 30 day pay per click campaign and assuming a 10% sales rate; we would likely spend $3-$4000 on pay per click ads and have the potential to sell 50 – 500 reservations. If we instead allocated $2-$4000 to organic hotel SEO, we could have created over 5000 permanent back links to our website targeting our desired keywords. Over time we would gain a page 1 ranking for our desired words which would send thousands of visitors to our website. Once this rank is obtained, it is much easier to maintain it. This means that our initial 30 days of effort is the gift that keeps on giving providing new reservations each month as we focus on other keywords which then in turn rank highly and generate new reservations as well.

If you need assistance marketing your property with our hotel SEO services, please contact us for more information.

When you start a business, the first thing that comes to your mind is the fact that you need to market your product and website to as many potential customers as possible. The best way to do this is through the Internet. Nowadays, almost all people that would be interested in buying any product would go online to find out more information and any many cases make their purchase online as well. Therefore, it is important to ensure that you have a website that gives your potential customers all the necessary information that they need and also to ensure that your potential customers can find your website.

If you look at the way Internet users go to different websites, you find that the majority of people use search engines to get the information that they need. Therefore, the best way to get more customers to your website is through efficient search engine optimization or SEO. If you can get your website on page one of all relevant search engine results, then you will automatically see a large amount of traffic to your website. As a result, you will also get more customers.

The best way to ensure that you get your website on the front pages of search engine results is through the help of an SEO Company. Some of our potential customers ask why it is so important to have your website on page one of relevant search engine results. The main reason is the fact that more than 80% of users only look at the first page of results that they are shown. If your website is not on page one, then you are throwing out 80% of your potential sales right out of the gates. Chances are that you will not have much traffic to your website if you settle for page two or three.

If you hire a good SEO Company, you will be able to ensure that your website appears in these front pages. The SEO Company creates articles based on the products or services that you sell so that the search engines will find your website relevant to all related keyword searches from users. Additionally, the SEO Company would further target those keywords that your potential customers might use when they are searching for your products or services. By targeting these keywords, you are able to ensure that you get relevant traffic to your website.

The Internet is a great tool that can be used by companies that would like to reach out to the maximum number of potential customers. The advantage of using the Internet over older marketing methods is that all efforts are 100% measureable and there are no geographical barriers. Therefore, you are able to sell your products and services to the maximum number of people without any problems.

For more information about our SEO Services, please contact us via the form to the right or call us toll free. 1-888-968-8872.

We all know that it is critical for your business website to appear on the first page of Google results. However, a recent study conducted by Optify makes it more clear just how important the coveted number one spot is worth.

According to the research, websites in position number one on Google receive 36.4% of all clicks. Compared to 12.5% for position two and 9.5% for position three. Yes you read that right, the number one rank receives more clicks than the number two and three positions combined!

Here is a screenshot of the Optify CTR Ratio Chart:

This means that moving from position three to position number one could triple visits to your website. When you consider that less competitive keywords often do not require continues promotion, an intelligent keyword promotion strategy can be the gift that keeps on giving as you continue to receive traffic and sales from previous keyword promotions.

Brand Searches:

It is not clear from the data if brand searches were takin into account in these figures. When a user conducts a brand search like “Turbo Found”, they are looking for a specific product or company. Brands usually dominate position number one for these types of searches and users will typically click on the first search result after a brand related keyword has been searched for. This would vary the results of the research slightly, but it is still clear that position number one on Google is worth a great deal more to your business than rank two or three.

For more information about Turbo Found’s search engine optimization services, please contact us.

Why is SEO Consulting important?

• If you are looking at an online business, there is no getting away from the fact that SEO is the king of the Internet marketing world. SEO decides where your business ranks and stands in the search engine results pages and the kind of business and traffic it will receive.
• SEO is the key through which a business can promote its online presence and prop up its products/services to the world.
• SEO Consulting keeps track of the algorithms that major search engines work by and develops ranking strategies and policies according to them. It is a known fact that sometimes great and very well designed websites are essentially invisible to the world of the Internet simply because they are not properly designed with SEO in mind. Some businesses carry tremendous potentials but still witness poor online traffic due to the fact that they lack SEO prospective. The right seo is therefore crucial to business success.

SEO Consulting has the power to negate all unfavorable possibilities and assist a business in sustaining the best business potentials and ranking in major search engine results pages like Google, Yahoo and Bing. Therefore ventures, which want real Search Engine Marketing Solutions, real profits and real ROI, must look no further and invest its trust in a good SEO Consulting service.

Benefits of SEO Consulting:

• If you are looking for a business boost and online business productivity and do not know the methods to accomplish these goals, trust SEO professionals to do it for you. They know how to drive the maximum amount of traffic to your website, change and modify your website design/structure as per the ever changing requirements and offer you dynamic results which continually improve with the progression of time.
• Search Engines like Google work through specific algorithms and are highly dependent on relevant data for propelling a website towards the top of the results. SEO Consultants are expertly trained with all the appropriate techniques and strategies and can help a website reach the top of the results.
• SEO Consulting can bring a website closer to its target audience in minimum time.

While the Internet is full of SEO Optimization and SEO Consulting services, the real key to success lies in locating the best one. Look for one, which has verifiable expertise in handling online advertising and marketing campaigns.

For more information about Turbo Found’s SEO Consulting Services, please contact us.

If you need information regarding a topic, what is first thing that you do? You connect to the Internet and use a search engine like Google. In the same way, if any of your potential customers would like to find out information about a particular product, they would also go use a search engine like Google. Therefore, it is important for you to ensure that your website is prominently present on the front page of all relevant Google search engine results. For this, you need  the help of a Google SEO company.

People often ask me why it is necessary to be on page one of the search engine results? They will sometimes argue that page two receives clicks as well. Statistics show that 80% of searchers never go beyond the page one results. This is because most people say they generally find what they were looking for in the first three results! When you are searching for information with Google, you will have received thousands of pages of results. But how many times have you gone through all the results that were shown to you? In fact, how many times have you gone to the third or fourth page of the results given? It is very rare for people to go beyond the second page when they are looking for information. This is where a Google SEO company can be of help.

But how does a search engine decide which website to show in the front pages and which to push back? Google does it with the help of their proprietary page rank algorithm. Each website is ranked according to its relevancy to a particular keyword query. The highest ranked website would be shown on the top of the list and the rest would be shown below based on their respective ranks. Therefore, if your website is ranked high for a particular search query, then it would be shown at the top of page one. Otherwise, your website would be relegated to page two or beyond.

When you retain the services of a Google SEO company, it would first figure out which keywords to target by using specialized software and keyword research. This is an important step because you need to target only those keywords that your customers use to search for your products or services. Furthermore you need to only target keywords that are searched for more frequently. Targeting other keywords would not be of any use as they are rarely typed in by searchers. Once the keywords are identified, the Google SEO Company creates articles that are posted on different websites, forums, blogs, social media, and other web 2.0 properties. This way, when the search engine crawls the web looking for information, your website is found relevant to the particular topic because of all of the information that has been created and would be shown at the top of the results pages.

You may be wondering how simply creating articles would ensure that your rank increases for these keywords. At the end or inside the articles, your website link is embedded within the relevant keywords that were chosen during the keyword research phase and the readers are often referred to your website for further information. In this way, you are able to get more direct traffic to your website and more links in Google that raises the page rank of your website for your needed keywords. It is then be up to your website to convert the visitors into customers through the use of proper landing pages and sales page content. Many Google SEO companies also specialize in creating custom landing pages that convert visitors an provide original content writing services.

This is a general overview of the services provided by a Google SEO company. There are many other services such as social media management and Google Pay-Per-Click (PPC) campaigns. If you would like more information about Google SEO services, please contact Turbo Found.

The area of marketing has evolved into a lush green field and businesses that have roped in the right marketing strategies have reaped the benefits. Internet marketing has taken on the reigns of marketing strategies with new, innovative tools for marketing brandishing their power to extract maximum popularity. The recent version that has surfaced is social media marketing, which employs this new brand that has taken the world by storm.

Social media marketing widely encompasses strategies that involve an elevation of customer-level marketing done on an individualized and interactive scale. The pull of social media marketing is quite powerful, creating visibility as well as evoking positive interactions with prospects and existing customers. This is evident as was seen in the wide popularity gained by various business organizations through social media websites like Facebook and Twitter, which revolve around individual ideas, opinions and interaction through the Internet.

The high communication levels that exist in social media have been harnessed by organizations to enhance their visibility online. The available tools include the ability to conduct real time market analysis and monitoring of social media trends to develop a marketing strategy.

Companies like Facebook and Hubspot offer premier social media marketing services like social media analysis and social media PPC ads to collect data on user-generated content in order to create highly targeted ads and to use for data mining purposes. The buzz generated by a product launch, service offering, sale, or trending topic offers valuable insight into the mind of your potential customers.

Social media marketing plays a major role not only in successfully delivering products to the masses, but also in shaping the image of a brand, whether a person or product. Creation of a quality website, effective design and content development, search engine optimization, improved visibility through blogs and emails are different aspects of social media marketing which are harnessed by organizations to give a boost to their business online.

Social media marketing techniques are effective in lessening the gap between prospective customers and new customers, with greater interaction and better insight between the organization and the customer. This proves important in the conversion of users from prospects to regular clients. Social media marketing strategies work toward creating a network through social media web properties, providing a strong foundation for business success.

More often than not, prospective customers end up ‘searching’ in popular search engines like Google to obtain information on products and services that they require. To be the first website returned by Google requires a lot more sophisticated techniques than just a fashionable website.

How To Be Found On Google?

There are a host of techniques, post website-design, which involve a wide range of tools to increase the page ranks of a website for desired keywords. A website that achieves a high page rank and keyword placements will be featured in the top 5 relevant results that the search engines give to the user who has ‘searched’ the relevant topic. This high rank results in a greater number of website visits for the target keywords. This in turn increases the likelihood of a conversion of these prospective customers into loyal clients for the business products and services!

How to be found on Google is no longer a question to be battled on our own! There are specific services today that exist as an answer to this very question! Search engine optimization techniques are used by these services to boost the visibility of the websites. Relevant keyword density optimizing, back-link building, landing and conversion page optimization, content building and indexing are some of the some techniques employed by search engine optimization. While it is not very easy to steal a place in the top rankings, these techniques allow the website to improve its rankings considerably. With directory submissions, blog posting and sharing through social media sites, the optimization techniques help build up the online placement and reputation of the website.

The hotel industry survives by attracting new customers. And these new customers, new research their travel and lodging arrangements on the Internet. The main goal of hotel Internet marketing therefore remains to allow customers to get all the important information as quickly and efficiently as possible. In this competitive world of hotel business for securing the highest room occupancy the competition is very intense and a strong presence in online mediums is extremely important. Hotel Internet marketing can help to establish a hotel website amongst the top ranking ones in the search engine results pages for the best hotels.

There are various important components to consider in the Internet marketing world for hotels.

Some of these are:

• Website Design
• Analytics & Reporting
• Organic Search Engine Optimization
• Pay-Per-Click (PPC) Advertising
• Optimizing Local Business Potential
• E-mail Marketing
• Web 2.0 Marketing
• Brand Name & Identity Promotion
• Enhanced Consumer Interaction & Online Sales
• Maximized ROI

Recent statistics reveal that gone are the days when individuals used to get in touch with physical hotel reservation counters and booking agents for room bookings. More reservations are now made online and the service provider who has a strong web presence and a user-friendly website in place is the one who wins the game of drawing in more business and profits. A hotel website which incorporates good hotel Internet marketing into its pages is the one who ranks higher in the search engines.

Hotel Internet marketing is the most lucrative sales channel for driving up reservations. The hospitality industry is heavily dependent on web marketing services and many niche websites promoting travel and hospitality are enjoying the benefits of Web 2.0 marketing strategies. Investing in this mode of advertising has therefore turned out to be highly advantageous for hotel operators who are looking at higher ROI and greater business potential.

The future of the hotel and hospitality industry lies in the world of Internet marketing and any hotel operator who wishes to make a mark must not neglect this invaluable sales medium.

When starting a new business, many new companies place all of the emphasis on the visual appeal of their website design. Unfortunately, many end up with a stunning website with all the bells and whistles and zero visibility in Google.

After the graphic design work is done and before content creation begins, it is important to ask yourself several questions about your website:

• What is the purpose of this website?
• What do I hope to achieve with it?
• In short, what are your clearly defined marketing goals related to your online presence?

Some websites are only needed to increase brand awareness which leads to more sales in brick-and-mortar stores. Other sites are simply building a contact list of new e-mail addresses to directly market to. Another goal might be to simply build a following for your website in anticipation of a future product launch to that demographic. Sometimes websites are meant for one yearly or a one-time event in the physical world and are simply used to create awareness about that occasion.

Whatever the purpose of your website it is of critical importance to pay careful attention to the wording of your landing page or pages. When a potential customer lands on your site, you want them to have an immediate and clear understanding of the site or pages purpose. The landing page needs to be simultaneously interesting an attention grabbing, while conveying your initial “hook” in a non-confusing way. Choosing wording that strikes the correct balance of natural looking writing (Google places a higher value on this) and keyword density (the on-site optimization that moves your site higher in search results) is the secret more conversions and higher search engine placement.

Some Questions To Ask:

• Is the website optimized for the different languages of the target visitors?
• Does the wording of the information stimulate your visitors into taking action that benefits you?
• Do you have a clear and compelling call to action so visitors know exactly what is expected of them?

If they answer to any of these questions is no or I’m not sure, then you are likely off message. A website that is lacking this important component is neglecting the bottom-line reason for an organization to have a website and is likely missing out on profits.

Good Landing Pages:

Put your website to work for you by creating compelling landing pages. These ultra focused sales tools get directly to the point of your proposition and is actually what visitors want to see? This statement confuses a lot of people because when asked, most respondents will tell you that they don’t want to be “sold”. The truth of the matter is that both views are correct. No one likes the idea of being sold something, but we don’t want our time wasted either. Most of us also prefer complete transparency and respect people who tell us the truth and get directly to the point.

A direct and concisely worded landing page is the last step in the online sales process before direct contact with a new prospect. When combined with other online marketing techniques such as pay-per-click (PPC) campaigns, social media connections, link building programs, and traditional on-site search engine optimization; landing pages can become your secret weapon for rising above the competition, increasing conversion rates, and return on investment.

Is your website utilizing focused landing pages? If the answer is no then you are missing out on a tremendous opportunity to increase profits. Contact your SEO provider and ask them if they specialize in landing page content and other content optimization strategies.

Turbo Found is headquartered in Evansville, Indiana and provides Internet Marketing Solutions to businesses of all sizes. We can help you get your business, product, service, or brand found.

For a free keyword report and estimate on your project, please contact us to speak to one of our Internet Marketing Specialist.

While all this is true, another big thing that holds ground is the fact, that while browsing sites, consumers check only the listings that hit the first few pages of the search engines. And herein lies the importance of hotel search engine optimization. The right kind of optimization is extremely necessary for any hotel website which targets to reach the top of the search engine pages and drive in the most targeted web traffic.

Professional Hotel Search Engine Optimization Benefits

It is always wiser to go for professional hotel search engine optimization services for best results in SEO and there are definite reasons for it.

• A professional SEO team consists of SEO experts who have relevant experience in the world of online hotel SEO marketing and can incorporate the best strategies and formulas in the website pages of hotels looking for higher business potentials and profits. They have a sound knowledge of how web searchers look for hotel accommodation information online and know the best techniques of search engine optimization that can help a hotel website to acquire a higher page rank in search engine result pages. Rankings are important and any hotel having an elevated page rank is always the site, which is frequently visited and collaborated with by searchers looking for quick and fast hotel booking solutions.
• Organic SEO can help a hotel website to naturally enhance its search engine listing and improve its rank in the search engine pages. The result is almost always an inevitable boost in the volume of traffic frequenting the website, ultimately resulting in a boost of profit and business as well.
• Keyword and phrase optimization is undoubtedly helpful in attracting targeted traffic, improving local SEO optimization and generating higher levels of revenue. Hotel website optimization wraps up all of these in one single shot.
• SEO survives and shows progressive results with Link Building. Linking to good travel websites is another proven method in hotel search engine optimization which helps to highlight the establishment to a greater degree in the outer world and improve the rankings in the search engine pages at the same time.

A professional SEO optimization team is the best to attend to the SEO needs of any online industry and the hotel and hospitality business is no exception. Hotel SEO optimization, in this case, starts with an evaluation of a website, its structure, its traffic records, content quality/quantity and integrated technicalities to determine a strategy which can bring more positive results in the future.